Who Will Reign Supreme Online? (Part 2 of 2)
(Read Part 1 of this post here.) And what about Amazon? Not to be left behind, Amazon is taking their success with the Kindle Fire tablet and moving beyond. The retailer-turned-tablet-maker is testing...
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Maps May Be the Deciding Factor in Mobile Dominance
Smartphones have nearly put personal stand-alone GPS devices out to pasture. It’s far easier to use the device you already have in order to find the newest restaurant or visit a new city. For that...
View ArticleSuperBowl Advertising Didn’t Miss a Beat – Despite the Power Outage
When it comes to the SuperBowl, most fans are either watching for the game or they’re watching for the ads. That second group was introduced to a lot of new ads, some great and some mediocre. Although...
View ArticleLifelong Allergy Sufferers Pit Their New Invention against the EpiPen
For those who experience dangerous allergies, EpiPens have been the standby medication for over 25 years. In an emergency, it delivers the medicine that a patient needs to stop anaphylactic shock. The...
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Samsung Strikes Another Blow to Apple in the Ad Space
As a manufacturer, Apple has brought some major innovations to the table. But some would argue that sales have been driven not by technology, but by the “cool” factor. The marketing of Apple products...
View ArticleHow Google is Overcoming Its Ad-Price Troubles
For a while, Google’s popular advertising program was experiencing slowed growth on all its properties – from Web search to YouTube. But in the last quarter of 2012, the company surprisingly posted a...
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Are Apple’s High Priced Smartphones in Trouble?
Verizon Wireless had 6.2 million Apple iPhone activations in the fourth quarter of 2012. While this may seem like great news for Apple, it’s a double-edged sword. New activations are great – and...
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Baby Boomers & Seniors in the Digital Era
Living in a digital age, Americans are accustomed to rapid advances in technology. With most toddlers fully capable of working smartphones and tablets, the youngest generations of U.S. children are...
View ArticleCable and Pay TV Providers Try to Court Online Audiences
With Netflix, Hulu and Amazon Instant Video usage on the rise, many cable and pay TV providers have been challenged with retaining their audiences. Rather than take the competition lying down, there...
View ArticleBig Data Could Help Media Buyers Send Smarter Messages
The Internet – and email specifically – were hailed as the end to physical junk mail, and the thriving direct-mail marketing industry. But thanks to new tools and the big data revolution, it looks like...
View ArticleSocial Media Language Invades Advertising
Social media has invaded the world of advertising and terms like “fans” “friend request” “like” “social network” and “status update” are becoming the norm. And they aren’t just being used on Facebook,...
View ArticleIs Streaming Video a Goldmine or Bust for Media Companies?
Subscription video-on-demand services (SVOD) like Netflix and Amazon have become a good source of income for media companies. For television networks, advertising and affiliate fees have been a...
View ArticleGoogle Makes Strategic Moves to Conquer Cloud Computing Market
Cloud computing is a big part of the future – and Google is making sure it is part of that future with a few key strategic moves. Google announced in March that it would be doubling its office space...
View ArticleNielsen Offers Media Companies Insight into Online Viewership
Nielsen is taking a step toward measuring the impact of new media viewing. In an announcement in April, the company unveiled its new tool to measure online viewing of television shows. The tool will...
View ArticleFormerly Cancelled Soaps are Finding a New Life with Online Audiences
When the ABC Soaps “All My Children” and “One Life to Live” were cancelled two years ago, viewers thought they’d seen the last of the residents of Pine Valley and Llanview. But thanks to the production...
View ArticleYahoo! Has Trouble with Display Advertising Despite an Increase in Stock Price
Yahoo!’s stock price has bounced back since Marissa Mayer was hired last year, but analysts say that it’s not a sign of a turnaround yet. The company had a 36% jump in profits for the first quarter of...
View ArticleOnline Media Companies Bring Big Names to Court Viewers and Advertisers
Although there have been increasing numbers of viewers – and, as a result, advertisers – moving away from television to online video, there are still challenges to be met with Internet programming. One...
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App Launches are Growing Bigger to Fight for Sales
While the app market is relatively new, the competition for sales and growing interest have made launching an app a lot harder – and more expensive – than it used to be. Instead of a small online...
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Facebook’s Move to Phones Brings Your Social Network to the Forefront
The rumors of “The Facebook Phone” have been circulating for years. Now, many of the rumors about the nature of a Facebook phone have been quelled with the announcement earlier this year of Facebook...
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Microsoft Xbox Set to Compete Against Multiple Rivals
Microsoft has announced that it will release a new version of its Xbox video game console. The Xbox has been a moneymaker for the company over the last decade, unlike its Windows 8 operating system and...
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