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DreamWorks Studio Needs to Make Major Changes
DreamWorks Studio is in the midst of reinventing itself. Originally founded by Steven Spielberg, former Disney President Jeffrey Katzenberg and music mogul David Geffen, the studio has shifting...
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Faster Wireless Technology Advances Attempts to Satisfy Public’s Appetite for...
It’s no secret that mobile devices have caught on with the public in a big way. Their ever-increasing thirst for data has led to the development of pCell technology, where the public can watch movies,...
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Advertisers Tackle the Dual Screen Problem with New Ads
More than three-quarters (87 percent) of Americans are watching television while holding onto their Smartphones or tablets. Most of this second screen usage has nothing to do with the show or movie...
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CBS’s Outdoor Ads Prove Old Media Still Works
While many new media advocates say that the age of the billboard is over, CBS Corp’s outdoor-ad business has proved them wrong. By taking an approach that includes billboards, online video, social...
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Facebook to Pay $2 Billion for Virtual Reality Company
Virtual reality isn’t just an entertaining idea – it could be the future of entertainment and social networking. That’s exactly what Facebook is hoping for with their investment in Oculus VR. The...
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Microsoft Sets Sights on Improved Tablet Line
With just 18 months of tablet experience under its belt, Microsoft Corp is ready to expand the line and spur new sales. Growth in tablet sales has slowed down considerably, but the company is counting...
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What’s Next for Redbox After Leveled Revenues?
Over the past seven years, Redbox has installed more than 40,000 DVD rental kiosks in locations such as grocery stores and convenience stores. Promising low prices and convenience, the retailer offered...
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Brands Seek Out Connections with Multi-Tasking Viewers
With a growing number of television viewers using their smartphones and tablets while they watch TV, DRTV advertisers are trying to meet them where they are focused – on social media. Tweeting and...
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NewFronts Introduce New Opportunities to Media Buyers, Brand Publishers
Inspired by the broadcast and cable television “upfronts,” the Digital Content NewFronts introduce media buyers to new opportunities in digital advertising. Between April 28th and May 7th, 23 official...
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What’s Next for Angry Birds?
There’s no denying that Rovio’s Angry Birds franchise has taken the world by storm. But does it have long lasting power? The gaming company is facing slowing revenue growth and profit declines that...
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